Simplified SEO Tips for Interior Design Businesses

Interior design is a competitive industry with numerous businesses striving for the same top-ranking position on SERPs. Most designers have limited time to market their skills, supervise contractors, meet new clients, and design spaces. Still, the use of SEO is absolutely necessary. With the best SEO practices, clients and interior design contractors can meet without hassles. dNovo Group, a digital marketing company, has the following optimization tips for you.

Know the right keywords

Every region has a different category name for interior designers. For instance, most areas in the United States refer to such professionals as “Interior Decorators”. Therefore, it is a good idea to use the terms commonly used in your region as keywords. It is also a good idea to mention areas of specialization. It makes it easier for potential clients to locate you according to the interior design services they need.

Include business information on the web homepage

Have your business phone number, physical address, and company name on your homepage and duplicate this information on the contact page. Make the text visible so that search engines can detect it easily. It will be easier for them to verify your business listing on their database. Avoid embedding the text within images, but use different fonts to make it attractive.

Utilize online directories for a new business

For those who are starting, adding company listings on several online directories is crucial. Confirm that the information on all the listings is similar and current. Update any changes and confirm accuracy on all major directories, especially those used by other interior designers in your location.

Share photos

Sharing pictures on platforms commonly frequented by those looking for interior design ideas can also boost your business. Examples include Pinterest, Instagram, and Flickr. You can also add some DIY tips to keep the users engaged. The more social media interaction you have, the higher the search engine rank will be. More people will also share the pictures and increase the popularity of your business. You may also want to add some of the images to Google+ to help with search results.

Allow crawling of the images

As an interior designer, it is normal to feel a little apprehensive about giving other people access to your images. However, allowing search engines to crawl the subdirectories on the webserver to find the pictures can make it easier for potential clients to find you during a search. You can still protect the photos and the website by copywriting them.

Take advantage of online reviews

Homeowners tend to look for the reviews of a company before hiring an interior designer, especially when they are not familiar with your work. Ask your previous clients to post their genuine reviews. Do not pay them to write positive feedback only. Search engines do not use reviews as a factor for ranking, but it will increase your click rates and improve your position with time.